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Willingness to spend money on a collaboration product between a brand and an influencer in India in May 2023

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Source

In cooperation with
Release date

June 2023

Region

India

Survey time period

May 11 to 31, 2023

Number of respondents

17,214 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: How much more would you be willing to spend on a collaboration product between a brand and an influencer?

The survey question had 7,202 female and 10,012 male respondents.

Citation formats

Willingness to buy influencer collaborated product India 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 12, 2023

According to a survey by in May 2023, ** percent of the respondents intended not to pay extra for a collaborated product between a brand and an influencer. Meanwhile, the **** share of participants, accounting for ** percent, were willing to pay up to ** percent more than the price of a similar product.

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