According to the source, news influencers are defined as "people who regularly post about current events and civic issues on social media." In addition, only people, and not institutions, were considered.Â
The survey is weighted by gender, race, ethnicity, political affiliation, level of education, and other factors to be representative of the adult population in the United States.
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News influencers with podcast or newsletter in the U.S. 2024
According to a survey conducted in the United States in 2024, 34 percent of news influencers host a podcast to connect with their audience beyond social media. Additionally, nearly a quarter send out email newsletters to engage with their followers. These methods show how news influencers are connecting with people beyond traditional social media sites.
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Pew Research Center. (November 17, 2024). Share of news influencers who host a podcast or have a newsletter in the United States as of August 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1612550/news-influencers-with-podcast-newsletter-us/
Pew Research Center. "Share of news influencers who host a podcast or have a newsletter in the United States as of August 2024 ." Chart. November 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1612550/news-influencers-with-podcast-newsletter-us/
Pew Research Center. (2024). Share of news influencers who host a podcast or have a newsletter in the United States as of August 2024 . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1612550/news-influencers-with-podcast-newsletter-us/
Pew Research Center. "Share of News Influencers Who Host a Podcast or Have a Newsletter in The United States as of August 2024 ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Nov 2024, /statistics/1612550/news-influencers-with-podcast-newsletter-us/
Pew Research Center, Share of news influencers who host a podcast or have a newsletter in the United States as of August 2024 ÌÇÐÄÆƽâ°æ, /statistics/1612550/news-influencers-with-podcast-newsletter-us/ (last visited August 04, 2026)
Share of news influencers who host a podcast or have a newsletter in the United States as of August 2024 [Graph], Pew Research Center, November 17, 2024. [Online]. Available: /statistics/1612550/news-influencers-with-podcast-newsletter-us/
