In 2024, Sky UK generated approximately **** billion British pounds in advertising revenue, down from *** billion a year earlier. That was the second consecutive year of decline.
Major players
A second decrease in a row is not a stellar performance, but other broadcasters have not been much luckier. The BBC, mostly funded by license fees, reported an advertising income increase of less than two percent in the fiscal year ending March 31, 2025. ITV saw an ad revenue rise of little more than that in the calendar year 2024.
TV advertising losing market share but not trust
Traditional TV advertising spending in the UK reached a post-COVID-19 peak in 2022 at **** billion pounds and was projected to decrease year by year until the end of the decade. On the other hand, UK digital ad spend has not seen a single year of decline from 2008 to 2024. This highlights the ongoing shift in advertising budgets away from traditional TV towards online platforms.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Sky UK. (October 2, 2025). Advertising revenue of Sky UK Limited from 2019 to 2024 (in million GBP) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1464494/sky-uk-ad-revenue/
Sky UK. "Advertising revenue of Sky UK Limited from 2019 to 2024 (in million GBP)." Chart. October 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1464494/sky-uk-ad-revenue/
Sky UK. (2025). Advertising revenue of Sky UK Limited from 2019 to 2024 (in million GBP). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1464494/sky-uk-ad-revenue/
Sky UK. "Advertising Revenue of Sky Uk Limited from 2019 to 2024 (in Million Gbp)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Oct 2025, /statistics/1464494/sky-uk-ad-revenue/
Sky UK, Advertising revenue of Sky UK Limited from 2019 to 2024 (in million GBP) ÌÇÐÄÆƽâ°æ, /statistics/1464494/sky-uk-ad-revenue/ (last visited July 20, 2026)
Advertising revenue of Sky UK Limited from 2019 to 2024 (in million GBP) [Graph], Sky UK, October 2, 2025. [Online]. Available: /statistics/1464494/sky-uk-ad-revenue/
