In 2024, the European country with the largest share of video in digital display advertising spending was Ukraine, with ** percent. Two more countries - Greece and Bulgaria - reached shares of over ** percent, making them "video-first" markets.
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IAB Europe. (May 21, 2025). Countries with the largest share of video in digital display advertising spending in Europe in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/455013/europe-share-of-video-display-advertising/
IAB Europe. "Countries with the largest share of video in digital display advertising spending in Europe in 2024." Chart. May 21, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/455013/europe-share-of-video-display-advertising/
IAB Europe. (2025). Countries with the largest share of video in digital display advertising spending in Europe in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/455013/europe-share-of-video-display-advertising/
IAB Europe. "Countries with The Largest Share of Video in Digital Display Advertising Spending in Europe in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 May 2025, /statistics/455013/europe-share-of-video-display-advertising/
IAB Europe, Countries with the largest share of video in digital display advertising spending in Europe in 2024 ÌÇÐÄÆƽâ°æ, /statistics/455013/europe-share-of-video-display-advertising/ (last visited July 27, 2026)
Countries with the largest share of video in digital display advertising spending in Europe in 2024 [Graph], IAB Europe, May 21, 2025. [Online]. Available: /statistics/455013/europe-share-of-video-display-advertising/
