According to a survey from 2024, millennials and Gen Xers were the generations that used ad-supported streaming services the most in the United States, with the penetration rate for AVOD exceeding ** percent among millennials. While Gen Z, millennial, and Gen X consumers were more engaged with paid ad-supported streaming platforms, baby boomers were more likely to use free-of-charge services.
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Advertising Research Foundation. (June 29, 2025). Penetration rate of ad-supported streaming TV (FAST) and ad-supported video-on-demand (AVOD) in the United States as of 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 18, 2026, from /statistics/1619787/ad-supported-streaming-penetration-by-generation-us/
Advertising Research Foundation. "Penetration rate of ad-supported streaming TV (FAST) and ad-supported video-on-demand (AVOD) in the United States as of 2024, by generation." Chart. June 29, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 18, 2026. /statistics/1619787/ad-supported-streaming-penetration-by-generation-us/
Advertising Research Foundation. (2025). Penetration rate of ad-supported streaming TV (FAST) and ad-supported video-on-demand (AVOD) in the United States as of 2024, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 18, 2026. /statistics/1619787/ad-supported-streaming-penetration-by-generation-us/
Advertising Research Foundation. "Penetration Rate of Ad-supported Streaming Tv (Fast) and Ad-supported Video-on-demand (Avod) in The United States as of 2024, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jun 2025, /statistics/1619787/ad-supported-streaming-penetration-by-generation-us/
Advertising Research Foundation, Penetration rate of ad-supported streaming TV (FAST) and ad-supported video-on-demand (AVOD) in the United States as of 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1619787/ad-supported-streaming-penetration-by-generation-us/ (last visited July 18, 2026)
Penetration rate of ad-supported streaming TV (FAST) and ad-supported video-on-demand (AVOD) in the United States as of 2024, by generation [Graph], Advertising Research Foundation, June 29, 2025. [Online]. Available: /statistics/1619787/ad-supported-streaming-penetration-by-generation-us/
