In the first half of 2023, consumer packaged goods (CPG) were the industry with the largest share of advertising spending on YouTube in the United States, with **** percent. Financial services came second with **** percent, while retail rounded out the top three with **** percent.
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eMarketer. (August 15, 2023). Leading industries on YouTube in the United States in the 1st half of 2023, by share of advertising spending [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1474399/youtube-top-industries-share-advertising-spending-us/
eMarketer. "Leading industries on YouTube in the United States in the 1st half of 2023, by share of advertising spending." Chart. August 15, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1474399/youtube-top-industries-share-advertising-spending-us/
eMarketer. (2023). Leading industries on YouTube in the United States in the 1st half of 2023, by share of advertising spending. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1474399/youtube-top-industries-share-advertising-spending-us/
eMarketer. "Leading Industries on Youtube in The United States in The 1st Half of 2023, by Share of Advertising Spending." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 15 Aug 2023, /statistics/1474399/youtube-top-industries-share-advertising-spending-us/
eMarketer, Leading industries on YouTube in the United States in the 1st half of 2023, by share of advertising spending ÌÇÐÄÆÆ½â°æ, /statistics/1474399/youtube-top-industries-share-advertising-spending-us/ (last visited July 24, 2026)
Leading industries on YouTube in the United States in the 1st half of 2023, by share of advertising spending [Graph], eMarketer, August 15, 2023. [Online]. Available: /statistics/1474399/youtube-top-industries-share-advertising-spending-us/