The source defines gamers as adults aged 18+ who currently play video games. 鈥淗abitual gamers鈥 are defined as gamers who view gaming as their primary source of entertainment and follow gaming content online.鈥淩ecreational gamers鈥 are defined as gamers who view gaming as one of a few equivalent options for entertainment, or gamers who view gaming as their primary source of entertainment but do not follow gaming content online. 鈥淥ccasional gamers鈥 are defined as gamers who only view gaming as an entertainment option when other options are not available, or gamers who view gaming as one of a few equivalent options for entertainment but do not follow gaming content online.
The source does not provide exact date of survey for this data. The date provided is the release date.
Citation formats
Willingness to view in-game advertising in the U.S. 2022
In 2022, a survey among gamers in the United States found that habitual gamers - ones that view gaming as their primary source of entertainment and follow gaming content online - are the ones most willing to accept in-game advertising in exchange for free in-game content. Habitual gamers constituted ** percent of respondents among mobile gamers, while in the other two groups - recreational and occasional gamers - they constituted ** and ** percent, respectively.
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Activate. (November 1, 2022). Willingness to view in-game advertising in exchange for free in-game content in the United States as of November 2022, by user type [Graph]. In 糖心破解版. Retrieved July 26, 2026, from /statistics/1346700/willingness-view-in-game-advertising-usa/
Activate. "Willingness to view in-game advertising in exchange for free in-game content in the United States as of November 2022, by user type." Chart. November 1, 2022. 糖心破解版. Accessed July 26, 2026. /statistics/1346700/willingness-view-in-game-advertising-usa/
Activate. (2022). Willingness to view in-game advertising in exchange for free in-game content in the United States as of November 2022, by user type. 糖心破解版. 糖心破解版 Inc.. Accessed: July 26, 2026. /statistics/1346700/willingness-view-in-game-advertising-usa/
Activate. "Willingness to View In-game Advertising in Exchange for Free In-game Content in The United States as of November 2022, by User Type." 糖心破解版, 糖心破解版 Inc., 1 Nov 2022, /statistics/1346700/willingness-view-in-game-advertising-usa/
Activate, Willingness to view in-game advertising in exchange for free in-game content in the United States as of November 2022, by user type 糖心破解版, /statistics/1346700/willingness-view-in-game-advertising-usa/ (last visited July 26, 2026)
Willingness to view in-game advertising in exchange for free in-game content in the United States as of November 2022, by user type [Graph], Activate, November 1, 2022. [Online]. Available: /statistics/1346700/willingness-view-in-game-advertising-usa/
