During a survey carried out between **** and **, answers of responding marketing managers from Austria, Germany, and Switzerland revealed that in the future, artificial intelligence (AI) would be most intensively used around consumer insights, followed by marketing execution. The respondents foresaw the least intensive usage in strategy.
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SRH Berlin University of Applied Sciences. (July 14, 2023). Marketing segments with most intensive use of artificial intelligence (AI) in the future in Austria, Germany, and Switzerland as of January 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1451622/future-use-ai-marketing-application-gsa/
SRH Berlin University of Applied Sciences. "Marketing segments with most intensive use of artificial intelligence (AI) in the future in Austria, Germany, and Switzerland as of January 2023." Chart. July 14, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1451622/future-use-ai-marketing-application-gsa/
SRH Berlin University of Applied Sciences. (2023). Marketing segments with most intensive use of artificial intelligence (AI) in the future in Austria, Germany, and Switzerland as of January 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1451622/future-use-ai-marketing-application-gsa/
SRH Berlin University of Applied Sciences. "Marketing Segments with Most Intensive Use of Artificial Intelligence (Ai) in The Future in Austria, Germany, and Switzerland as of January 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jul 2023, /statistics/1451622/future-use-ai-marketing-application-gsa/
SRH Berlin University of Applied Sciences, Marketing segments with most intensive use of artificial intelligence (AI) in the future in Austria, Germany, and Switzerland as of January 2023 ÌÇÐÄÆƽâ°æ, /statistics/1451622/future-use-ai-marketing-application-gsa/ (last visited July 20, 2026)
Marketing segments with most intensive use of artificial intelligence (AI) in the future in Austria, Germany, and Switzerland as of January 2023 [Graph], SRH Berlin University of Applied Sciences, July 14, 2023. [Online]. Available: /statistics/1451622/future-use-ai-marketing-application-gsa/
