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Net expected change in investment in selected media channels in 2026 according to marketers worldwide as of October 2025

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Source

Release date

December 2025

Region

Worldwide

Survey time period

September and October 2025

Number of respondents

>1,000

Special properties

net result with the share of respondents expecting investment increase minus the share expecting a decrease

Citation formats

Net expected change in selected ad media spend in 2026 for marketers worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 18, 2026

During a global survey conducted among marketers in September and October 2025, an average net of ** percent expected an increase in investment in online video advertising. Influencer marketing and social media followed, with net results of ** and ** percent, respectively. Meanwhile, TV had a negative share: *** percent.

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Topics

Advertising in New ZealandSocial media advertising and marketing worldwideProgrammatic advertising worldwideOutdoor advertising worldwideTV advertising worldwide
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Access limited to Free Statistics. Premium Statistics are not included.
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