Topic: Shoppable ads

Shoppable ads - statistics & facts

The golden rule of any online shopping experience? Removing frictions that might hinder users from purchasing. As the percentage of users abandoning their online shopping cart is already quite high, online retailers want to make sure that shoppers can buy a product the very moment they see it online. Shoppable ads displayed on web pages, online searches, and social media platforms combine advertising formats and online shopping, representing an additional revenue stream for retailers.

Search ads share out of shoppable ads use in the U.S. and UK
**%

Potential visual search use out of shoppable ads use in the U.S. and UK
**%

U.S. brands and agencies focusing more on shoppable ads
**%

��徱�ٴǰ�’s Picks
��徱�ٴǰ�’s Picks
Current statistics on this topic

Online Advertising

Retail media share of digital ad budgets in Europe 2025, by ad type

Online Advertising

Impact of retail media ads on customer acquisition worldwide 2024

Online Advertising

Digital retail media ad investment worldwide 2018-2028

Further recommended statistics

Premium Statistic Reasons for interacting with social media ads South Korea 2025
Reasons for interacting with social media ads South Korea 2025
Reasons for clicking on advertisements on social media platforms in South Korea as of June 2025
Premium Statistic Social media advertising audience profile Indonesia 2025, by age and gender
Social media advertising audience profile Indonesia 2025, by age and gender
Share of advertising audience of social media in Indonesia as of October 2025, by age and gender
Premium Statistic Reasons to not view social media ads India 2025, by age
Reasons to not view social media ads India 2025, by age
Reasons consumers do not want to see ads on social media in India in 2025, by age
Premium Statistic Reasons to not view social media ads India 2025
Reasons to not view social media ads India 2025
Reasons consumers do not want to see ads on social media in India in 2025
Premium Statistic Perceived impact of social media ads in Taiwan 2025, by ad type
Perceived impact of social media ads in Taiwan 2025, by ad type
Most impactful types of ads on social media platforms perceived by respondents in Taiwan as of July 2025
Premium Statistic Perceived impact of social media ads in China 2025, by ad type
Perceived impact of social media ads in China 2025, by ad type
Most impactful types of ads on social media platforms perceived by respondents in China as of June 2025
Premium Statistic Perceived impact of social media ads in Hong Kong 2025, by ad type
Perceived impact of social media ads in Hong Kong 2025, by ad type
Most impactful types of ads on social media platforms perceived by respondents in Hong Kong as of June 2025
Premium Statistic Reasons for clicking on social media ads China 2025
Reasons for clicking on social media ads China 2025
Reasons for clicking on advertisements on social media platforms in China as of June 2025
Premium Statistic Reasons for clicking on social media ads in Taiwan 2025
Reasons for clicking on social media ads in Taiwan 2025
Reasons for clicking on advertisements on social media platforms in Taiwan as of June 2025
Premium Statistic Reasons for clicking on social media ads in Hong Kong 2025
Reasons for clicking on social media ads in Hong Kong 2025
Reasons for clicking on advertisements on social media platforms in Hong Kong as of June 2025
Premium Statistic Users' views on ads in AI assistants compared to social media ads in the U.S. 2026
Users' views on ads in AI assistants compared to social media ads in the U.S. 2026
Perception of potential advertisements on artificial intelligence (AI) assistants compared to social media ads among large language model (LLM) users in the United States as of June 2026
Premium Statistic Reasons for viewing social media ads Hong Kong 2025
Reasons for viewing social media ads Hong Kong 2025
Reasons for looking at advertisements on social media platforms in Hong Kong as of June 2025
Premium Statistic Reasons for viewing social media ads China 2025
Reasons for viewing social media ads China 2025
Reasons for looking at advertisements on social media platforms in China as of June 2025
Premium Statistic Frequency of buying items seen in social media ads South Korea 2025
Frequency of buying items seen in social media ads South Korea 2025
Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of June 2025
Premium Statistic Social media advertising challenges for marketers worldwide 2025
Social media advertising challenges for marketers worldwide 2025
Leading challenges of social media advertising according to marketers in selected countries worldwide as of March 2025
Premium Statistic Share of social media advertising audience in Finland 2025, by age and gender
Share of social media advertising audience in Finland 2025, by age and gender
Share of social media advertising audience in Finland as of October 2025, by age and gender
Premium Statistic Social media advertising spending in Germany 2017-2031
Social media advertising spending in Germany 2017-2031
Social media advertising spending in Germany from 2017 to 2031 (in billion U.S. dollars)
Premium Statistic Digital retail media ad revenue in the U.S. 2022-2025
Digital retail media ad revenue in the U.S. 2022-2025
Digital retail media advertising revenue in the United States from 2022 to 2025 (in billion U.S. dollars)
Premium Statistic Change in digital retail media ad spending in the U.S. 2026-2029
Change in digital retail media ad spending in the U.S. 2026-2029
Change in digital retail media advertising spending in the United States from 2026 to 2029
Premium Statistic Social media ad revenue of selected platforms in Austria 2025
Social media ad revenue of selected platforms in Austria 2025
Social media advertising revenue of selected platforms in Austria in 2025 (in million euros)
Premium Statistic Social media ad reach in the United States 2025, by platform
Social media ad reach in the United States 2025, by platform
Reach of social media advertising in the United States as of October 2025, by platform
Premium Statistic Most impactful social media ad types South Korea 2025
Most impactful social media ad types South Korea 2025
Types of social media advertisements perceived as most impactful in South Korea as of June 2025
Premium Statistic Willingness to see sponsored ads on social media South Korea 2025
Willingness to see sponsored ads on social media South Korea 2025
Willingness to view sponsored advertisements on social media platforms in South Korea as of June 2025
Premium Statistic Influence of social media ads in purchases in China 2025
Influence of social media ads in purchases in China 2025
Frequency of purchasing an item after viewing an ad on social media platforms in China as of June 2025
Premium Statistic Influence of social media ads in purchases in Hong Kong 2025, by gender
Influence of social media ads in purchases in Hong Kong 2025, by gender
Frequency of purchasing an item after viewing an ad on social media platforms in Hong Kong as of June 2025, by gender
Premium Statistic Influence of social media ads in purchases in China 2025, by gender
Influence of social media ads in purchases in China 2025, by gender
Frequency of purchasing an item after viewing an ad on social media platforms in China as of June 2025, by gender
Premium Statistic Influence of social media ads in purchases in Taiwan 2025
Influence of social media ads in purchases in Taiwan 2025
Frequency of purchasing an item after viewing an ad on social media platforms in Taiwan as of June 2025
Premium Statistic Influence of social media ads in purchases in Hong Kong 2025
Influence of social media ads in purchases in Hong Kong 2025
Frequency of purchasing an item after viewing an ad on social media platforms in Hong Kong as of June 2025
Premium Statistic Reasons for not wanting to see social media ads South Korea 2025
Reasons for not wanting to see social media ads South Korea 2025
Reasons for not wanting to see advertisements on social media in South Korea as of June 2025
Premium Statistic Investment in advertising and net advertising revenues of the media 2018-2025
Investment in advertising and net advertising revenues of the media 2018-2025
Investment in advertising and net advertising revenues of the media in Germany from 2018 to 2025 (in million euros)
Premium Statistic Retail media advertising market size in Japan 2022-2028
Retail media advertising market size in Japan 2022-2028
Annual spending on retail media advertising in Japan from 2022 to 2024 with a forecast until 2028 (in billion Japanese yen)
Premium Statistic Reasons for not wanting to see social media ads Singapore 2025
Reasons for not wanting to see social media ads Singapore 2025
Reasons for not wanting to see advertisements on social media platforms among consumers in Singapore as of June 2025
Premium Statistic Reasons for not wanting to see social media ads Singapore 2025, by age group
Reasons for not wanting to see social media ads Singapore 2025, by age group
Reasons for not wanting to see advertisements on social media platforms among consumers in Singapore as of June 2025, by age group
Premium Statistic Reasons to interact with social media ads India 2025
Reasons to interact with social media ads India 2025
Reasons to engage with advertisements on social media platforms in India in 2025
Premium Statistic Reasons to interact with social media ads India 2025, by age
Reasons to interact with social media ads India 2025, by age
Reasons to engage with advertisements on social media platforms in India in 2025, by age
Premium Statistic User attitudes to social media ads India 2025, by age
User attitudes to social media ads India 2025, by age
Willingness of users to view advertisements on social media platforms in India in 2025, by age
Premium Statistic Reasons for not wanting to see social media ads Singapore 2025, by gender
Reasons for not wanting to see social media ads Singapore 2025, by gender
Reasons for not wanting to see advertisements on social media platforms among consumers in Singapore as of June 2025, by gender
Premium Statistic Reasons for clicking on social media ads Indonesia 2025
Reasons for clicking on social media ads Indonesia 2025
Reasons for clicking on advertisements on social media platforms in Indonesia as of June 2025
Premium Statistic Top reasons to click on social media ads APAC 2025, by country
Top reasons to click on social media ads APAC 2025, by country
Leading reasons for clicking on social media advertisements in the Asia-Pacific region as of June 2025, by country or territory
Premium Statistic Main reasons against social media ads Thailand 2025
Main reasons against social media ads Thailand 2025
Leading reasons for not wanting to see ads on social media platforms in Thailand as of June 2025
Premium Statistic Reasons for clicking on social media ads in Malaysia 2025
Reasons for clicking on social media ads in Malaysia 2025
Reasons for clicking on advertisements on social media platforms in Malaysia as of June 2025
Premium Statistic Reasons for not wanting to see social media ads Indonesia 2025, by age
Reasons for not wanting to see social media ads Indonesia 2025, by age
Reasons for not wanting to see advertisements on social media platforms in Indonesia as of June 2025, by age group
Premium Statistic Reasons for not wanting to see social media ads APAC 2025, by country
Reasons for not wanting to see social media ads APAC 2025, by country
Reasons for not wanting to see social media advertisements in the Asia-Pacific region as of June 2025, by country or territory
Premium Statistic Reasons for clicking on social media ads Indonesia 2025, by gender
Reasons for clicking on social media ads Indonesia 2025, by gender
Reasons for clicking on advertisements on social media platforms in Indonesia as of June 2025, by gender
Premium Statistic Reasons for not wanting to see social media ads Indonesia 2025, by gender
Reasons for not wanting to see social media ads Indonesia 2025, by gender
Reasons for not wanting to see advertisements on social media platforms in Indonesia as of June 2025, by gender
Premium Statistic Reasons for not wanting to see social media ads Indonesia 2025
Reasons for not wanting to see social media ads Indonesia 2025
Reasons for not wanting to see advertisements on social media platforms in Indonesia as of June 2025
Premium Statistic Reasons for clicking on social media ads Indonesia 2025, by age
Reasons for clicking on social media ads Indonesia 2025, by age
Reasons for clicking on advertisements on social media platforms in Indonesia as of June 2025, by age group
Basic Statistic Leading social media platforms used by marketers worldwide 2026
Leading social media platforms used by marketers worldwide 2026
Most used social media platforms by marketers worldwide as of January 2026
Premium Statistic Purchases made after watching social media ads India 2025
Purchases made after watching social media ads India 2025
Impact of social media advertisements on purchase decisions in India in 2025
Premium Statistic Frequency of purchase after seeing social media ads Thailand 2025
Frequency of purchase after seeing social media ads Thailand 2025
Frequency of purchasing an item after viewing a social media ads in Thailand as of June 2025

Search ads share out of shoppable ads use in the U.S. and UK
**%

Potential visual search use out of shoppable ads use in the U.S. and UK
**%

U.S. brands and agencies focusing more on shoppable ads
**%

Key figures

The most important key figures provide you with a compact summary of the topic of "Shoppable ads" and take you straight to the corresponding statistics.

- U.S. and UK consumers using shoppable search
- **%
Log in or register to access full data.
Detailed statistics
Consumers who purchased through shoppable ads in the U.S. and UK 2023, by format
- U.S. and UK Gen Z and young millennials engaging with visual search
- **%
Log in or register to access full data.
Detailed statistics
Share of consumers engaging with shoppable ads in the U.S. and UK 2023, by age
- Ad types capturing most attention on retail platforms
- Products on sale
Log in or register to access full data.
Detailed statistics
Leading retail media ad types in the U.S. 2023

- Most useful way companies may use customer data in the U.S. and UK
- Limit number of times customers see the same ad
Log in or register to access full data.
Detailed statistics
Useful ways companies may use customer data in the U.S. and UK 2023
- U.S. online clothing shoppers influenced by social media who have used TikTok Shop
- **%
Log in or register to access full data.
Detailed statistics
Social media influenced clothing shoppers who have used TikTok Shop in the U.S. 2023
- Polish shoppers buying from shoppable ads on social media
- **%
Log in or register to access full data.
Detailed statistics
Ways to buy on social media in Poland 2023