During a survey carried out in September 2025 among consumers in Australia, the United Kingdom, and the United States, 49 percent of respondents said their preferred way to contact brands during the holiday season was through direct messages. This was followed by 27 percent of respondents mentioning in-post comments.Â
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Sprout Social. (November 12, 2025). Preferred ways to contact brands during holiday season among consumers in Australia, the United Kingdom, and the United States as of September 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1536897/preferred-ways-contact-brands-holiday-season-us-uk/
Sprout Social. "Preferred ways to contact brands during holiday season among consumers in Australia, the United Kingdom, and the United States as of September 2025." Chart. November 12, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1536897/preferred-ways-contact-brands-holiday-season-us-uk/
Sprout Social. (2025). Preferred ways to contact brands during holiday season among consumers in Australia, the United Kingdom, and the United States as of September 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1536897/preferred-ways-contact-brands-holiday-season-us-uk/
Sprout Social. "Preferred Ways to Contact Brands during Holiday Season among Consumers in Australia, The United Kingdom, and The United States as of September 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Nov 2025, /statistics/1536897/preferred-ways-contact-brands-holiday-season-us-uk/
Sprout Social, Preferred ways to contact brands during holiday season among consumers in Australia, the United Kingdom, and the United States as of September 2025 ÌÇÐÄÆƽâ°æ, /statistics/1536897/preferred-ways-contact-brands-holiday-season-us-uk/ (last visited July 31, 2026)
Preferred ways to contact brands during holiday season among consumers in Australia, the United Kingdom, and the United States as of September 2025 [Graph], Sprout Social, November 12, 2025. [Online]. Available: /statistics/1536897/preferred-ways-contact-brands-holiday-season-us-uk/
