| Characteristic | Advertising is actually quite helpful for the consumer | Advertising is usually quite entertaining | Advertising on TV is quite informative | I actually like looking at ads in magazines and newspapers | Ads in newspapers and magazines are quite informative |
|---|---|---|---|---|---|
| 2009 | 58.6% | 43.6% | 43.2% | 48.3% | 56.2% |
| 2010 | 61.2% | 45.5% | 46.2% | 50.7% | 58.1% |
| 2011 | 61.8% | 47.5% | 48.1% | 51% | 58.5% |
| 2012 | 62.1% | 47.9% | 48.2% | 50.5% | 58.4% |
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Source
Sources
Release date
May 2013
More information
Region
Germany
Survey time period
2009 to 2012
Number of respondents
32,218 respondents (2012), representative for a population of 70.2 million
Age group
14 years and older
Special properties
top box "I fully agree", "I mostly agree"
Supplementary notes
The number of respondents varied slightly from year to year.
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