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Main artificial intelligence (AI) use cases in the insurance industry worldwide in 2025

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Source

Release date

March 2025

Region

Worldwide

Survey time period

January 16 to February 7, 2025

Number of respondents

405 senior investment professionals

Supplementary notes

The question was phrased by the source as follows: "In what capacity does your company currently use or is considering using AI?" Multiple answers were possible.

The source adds the following information: The individuals surveyed represent insurance companies whose assets combine to over 14 trillion U.S. dollars, representing approximately half of the balance sheet assets across the global insurance sector. The participating companies cover the full scope of the insurance landscape, across size, regions and lines of business. 

Citation formats

AI use cases in insurance worldwide 2025

Published by Jenny Yang, May 9, 2025

Operational cost reduction stood as the predominant AI application in insurance in 2025, with an overwhelming ** percent of insurers leveraging AI to streamline processes, automate routine tasks, and optimize resource allocation. Risk underwriting represented the second most significant AI implementation, with ** percent of insurance companies employing advanced algorithms to analyze risk factors, price policies more accurately, and enhance decision-making processes. Marketing and client acquisition have also seen substantial AI integration, with ** percent of insurers utilizing these technologies to identify potential customers, personalize offerings, and optimize campaign performance.

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