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Distribution of Instagram influencers in Latin America in 2023, by number of followers

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Source

Release date

March 2024

Region

Latin America and the Caribbean

Survey time period

2023

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.
Percentage points exceeding 100 are probably due to rounding.

Citation formats

Distribution of Instagram influencers in Latin America 2023, by number of followers

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 13, 2024
In 2023, almost out of 10 Instagram influencers in Latin America had between ** and * followers on that social media platform, thus being considered nano-influencers. Macro-influencers (with between half a million and * followers) and mega-influencers or celebrities (with over a million followers) accounted each for around *** percent of the region's total.
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