During a 2021 survey carried out in Sweden, ** percent of responding adults (16+) stated they stopped following a brand on social media because they were not interested in it anymore. Additionally, ** percent said they did so because of low quality content.
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Lunds universitet. (February 17, 2022). Reasons to stop following a brand on social media according to consumers in Sweden as of November 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1309371/reasons-stop-following-brand-social-media-sweden/
Lunds universitet. "Reasons to stop following a brand on social media according to consumers in Sweden as of November 2021." Chart. February 17, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1309371/reasons-stop-following-brand-social-media-sweden/
Lunds universitet. (2022). Reasons to stop following a brand on social media according to consumers in Sweden as of November 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1309371/reasons-stop-following-brand-social-media-sweden/
Lunds universitet. "Reasons to Stop following a Brand on Social Media According to Consumers in Sweden as of November 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Feb 2022, /statistics/1309371/reasons-stop-following-brand-social-media-sweden/
Lunds universitet, Reasons to stop following a brand on social media according to consumers in Sweden as of November 2021 ÌÇÐÄÆƽâ°æ, /statistics/1309371/reasons-stop-following-brand-social-media-sweden/ (last visited August 04, 2026)
Reasons to stop following a brand on social media according to consumers in Sweden as of November 2021 [Graph], Lunds universitet, February 17, 2022. [Online]. Available: /statistics/1309371/reasons-stop-following-brand-social-media-sweden/
