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Popular influencers' categories in Italy in 2019, by users' age group

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Source

Release date

June 2020

Region

Italy

Survey time period

March and April 2019

Number of respondents

692 respondents

Age group

14-54 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Mi hai detto che segui celebrities e influencer. In particolare, di cosa parlano quelli che segui maggiormente?"

Citation formats

Popular influencers' categories in Italy in 2019, by users' age group

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 17, 2020
Italian users aged between 16 and 24 years seemed to prefer mostly influencers posting content about clothing and accessories, a survey from 2019 revealed. The category of entertainment ranked as the second-most interesting, while beauty influencers attracted ** percent of them. On the other hand, Millennial users were the most interested in influencers talking about sustainability.
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Influencer marketing in ItalyInfluencer marketing in EuropeInfluencer marketing in FranceDigital marketing in ItalyInfluencer marketing in Sweden
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