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Main regrets of consumers purchasing from the TikTok Shop in the United States in 2025

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Source

Release date

February 2025

Region

United States

Survey time period

February 2025

Number of respondents

1,002 respondents

Age group

18-60 years

Citation formats

Top regrets of shoppers buying from the TikTok Shop in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 10, 2025

According to a survey conducted in February 2025, quality issues were cited as the top regret among TikTok Shop shoppers in the United States. Nearly **** of consumers stated that the purchased item was of cheap quality. Other main regrets were impulse purchases and the products not being as advertised. 

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Statistics on " TikTok Shop in the United States "

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Overview

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TikTok sellers

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TikTok shoppers

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Consumer sentiment

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Spotlight: TikTok ban

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Topics

TikTok Shop in the United StatesMeta PlatformsE-commerce on InstagramSocial commerce in the United StatesSocial commerce
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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