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Share of TikTok Shop estimated gross merchandise value (GMV) versus open job roles worldwide as of March 2025, by region

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Sources

Release date

March 2025

Region

North America, Asia, Europe

Survey time period

As of March 5, 2025

Special properties

figures are estimates

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

Citation formats

Distribution of TikTok Shop GMV vs. open job roles worldwide 2025, by region

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 24, 2025

According to estimates, the majority of TikTok Shop's gross merchandise value (GMV) originates from Asia. As of , nearly ** percent of TikTok Shop's GMV came from the Asia region. In comparison, TikTok Shop's GMV from North America accounted for an estimated ** percent. However, the share of open job roles was much higher in North America than in Asia, with ** percent compared to ** percent. Europe accounted for the remaining GMV share and open job positions.

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