In 2024, health products ranked as the category with the highest commission rate of percent, making them the most profitable category for TikTok influencers in the United States. Menswear and underwear ranked second at around percent, followed by beauty and personal care at percent. Other high-earning categories included baby and maternity at percent, and womenswear and underwear at percent.
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Momentum Works Pte. (December 31, 2024). Average commission rate for TikTok Shop content creators in the United States in 2024, by product category [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1559417/us-tiktok-shops-gmv-by-category-influencers/
Momentum Works Pte. "Average commission rate for TikTok Shop content creators in the United States in 2024, by product category." Chart. December 31, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1559417/us-tiktok-shops-gmv-by-category-influencers/
Momentum Works Pte. (2024). Average commission rate for TikTok Shop content creators in the United States in 2024, by product category. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1559417/us-tiktok-shops-gmv-by-category-influencers/
Momentum Works Pte. "Average Commission Rate for Tiktok Shop Content Creators in The United States in 2024, by Product Category." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 31 Dec 2024, /statistics/1559417/us-tiktok-shops-gmv-by-category-influencers/
Momentum Works Pte, Average commission rate for TikTok Shop content creators in the United States in 2024, by product category ÌÇÐÄÆÆ½â°æ, /statistics/1559417/us-tiktok-shops-gmv-by-category-influencers/ (last visited July 29, 2026)
Average commission rate for TikTok Shop content creators in the United States in 2024, by product category [Graph], Momentum Works Pte, December 31, 2024. [Online]. Available: /statistics/1559417/us-tiktok-shops-gmv-by-category-influencers/