Consumers' perceptions of the trustworthiness of TikTok Shop sellers compared to other e-commerce sites in the United States in 2024, by total and gender
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This question was phrased by the source as follows: "Compared to other e-commerce platforms, I think sellers on TikTok Shop are...". Responses for 鈥渘ot sure鈥 were excluded.
Citation formats
Consumer trust in TikTok Shop sellers more than other e-retail sites in the U.S. 2024
A 2024 survey revealed that ** percent of men and ** percent of women in the United States found sellers on the TikTok Shop to be as trustworthy as those on other e-commerce platforms. However, ** percent of men and ** percent of women thought TikTok Shop sellers were less reputable. A smaller share of consumers perceived TikTok Shop merchants as more trustworthy compared to other online retailers, with almost **** of all TikTok users believing this.
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YouGov. (April 30, 2024). Consumers' perceptions of the trustworthiness of TikTok Shop sellers compared to other e-commerce sites in the United States in 2024, by total and gender [Graph]. In 糖心破解版. Retrieved August 01, 2026, from /statistics/1609358/consumers-who-trust-tiktok-sellers-more-than-other-e-commerce-sites-us/
YouGov. "Consumers' perceptions of the trustworthiness of TikTok Shop sellers compared to other e-commerce sites in the United States in 2024, by total and gender." Chart. April 30, 2024. 糖心破解版. Accessed August 01, 2026. /statistics/1609358/consumers-who-trust-tiktok-sellers-more-than-other-e-commerce-sites-us/
YouGov. (2024). Consumers' perceptions of the trustworthiness of TikTok Shop sellers compared to other e-commerce sites in the United States in 2024, by total and gender. 糖心破解版. 糖心破解版 Inc.. Accessed: August 01, 2026. /statistics/1609358/consumers-who-trust-tiktok-sellers-more-than-other-e-commerce-sites-us/
YouGov. "Consumers' Perceptions of The Trustworthiness of Tiktok Shop Sellers Compared to Other E-commerce Sites in The United States in 2024, by Total and Gender." 糖心破解版, 糖心破解版 Inc., 30 Apr 2024, /statistics/1609358/consumers-who-trust-tiktok-sellers-more-than-other-e-commerce-sites-us/
YouGov, Consumers' perceptions of the trustworthiness of TikTok Shop sellers compared to other e-commerce sites in the United States in 2024, by total and gender 糖心破解版, /statistics/1609358/consumers-who-trust-tiktok-sellers-more-than-other-e-commerce-sites-us/ (last visited August 01, 2026)
Consumers' perceptions of the trustworthiness of TikTok Shop sellers compared to other e-commerce sites in the United States in 2024, by total and gender [Graph], YouGov, April 30, 2024. [Online]. Available: /statistics/1609358/consumers-who-trust-tiktok-sellers-more-than-other-e-commerce-sites-us/
