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Main reasons users would buy from TikTok Shop in the United States in 2024

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Source

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Release date

April 2024

Region

United States

Survey time period

March 29 and 30, 2024

Number of respondents

400 TikTok users

Age group

18 years and older

Special properties

TikTok users who use the app at least once per week

Citation formats

Key motivations for consumers to shop on TikTok Shop in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 10, 2025

A survey conducted in the United States in 2024 revealed that TikTok users are primarily motivated to make purchases from the TikTok Shop due to the availability of coupons or special discounts, with approximately ** percent citing this as a reason. A significant portion, about ** percent, are also driven by the desire to support small businesses. These two factors were the most influential in users' decisions to buy through the platform.

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Statistics on " TikTok Shop in the United States "

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Overview

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Competitors

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TikTok sellers

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TikTok shoppers

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Consumer sentiment

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Spotlight: TikTok ban

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Topics

TikTok Shop in the United StatesMeta PlatformsE-commerce on InstagramSocial commerce in the United StatesSocial commerce
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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