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Share of TikTok Shop shoppers in the United States in 2024, by total and generation

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Source

Release date

October 2024

Region

United States

Survey time period

April 2024

Number of respondents

247 respondents

Age group

15-77 years

Special properties

TikTok shoppers who have made at least one purchase in the past six months

Citation formats

Distribution of TikTok Shop shoppers in the U.S. 2024, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 9, 2025

TikTok Shop is doing particularly well with Gen Z shoppers in the U.S. In 2024, **** of Gen Z marketplace buyers had made a purchase on TikTok Shop, the rate of Millennials and than Gen X and Baby Boomers.

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Statistics on " TikTok Shop in the United States "

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Other statistics that may interest you TikTok Shop in the United States

Overview

7

Competitors

8

TikTok sellers

8

TikTok shoppers

6

Consumer sentiment

6

Spotlight: TikTok ban

5

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Topics

TikTok Shop in the United StatesMeta PlatformsE-commerce on InstagramSocial commerce in the United StatesSocial commerce
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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