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Top-selling product categories on TikTok Shop in the United States in 2025, by Gross Merchandise Value distribution

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Source

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Release date

February 2026

Region

United States

Survey time period

2025

Supplementary notes

Percentages may not total 100 due to rounding.

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Top-selling products on TikTok Shop in the U.S. 2025, by GMV share

Published by ÌÇÐÄÆƽâ°æ Research Department, May 26, 2026

In the United States, the top-selling product category in 2025 was the beauty and personal care segment. That year, the category accounted for around ** percent of the Gross Merchandise Value (GMV) share. Womenswear and underwear followed, with roughly ** percent of the GMV share.

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Leading platforms

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Product categories

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Shopping behavior

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Topics

TikTok Shop in the United StatesMeta PlatformsE-commerce on InstagramSocial commerce in the United StatesSocial commerce
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