According to a survey conducted in Australia in the 12 months to July 2025, around ** percent of online shoppers had purchased items online at least once a month during the survey period. Almost ** percent of respondents reported making online purchases at least once a week.
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IAB Australia. (July 14, 2025). Purchase frequency among online shoppers in Australia in the 12 months to July 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 22, 2026, from /statistics/1283458/australia-online-shoppers-purchase-frequency/
IAB Australia. "Purchase frequency among online shoppers in Australia in the 12 months to July 2025." Chart. July 14, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 22, 2026. /statistics/1283458/australia-online-shoppers-purchase-frequency/
IAB Australia. (2025). Purchase frequency among online shoppers in Australia in the 12 months to July 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 22, 2026. /statistics/1283458/australia-online-shoppers-purchase-frequency/
IAB Australia. "Purchase Frequency among Online Shoppers in Australia in The 12 Months to July 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 Jul 2025, /statistics/1283458/australia-online-shoppers-purchase-frequency/
IAB Australia, Purchase frequency among online shoppers in Australia in the 12 months to July 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1283458/australia-online-shoppers-purchase-frequency/ (last visited July 22, 2026)
Purchase frequency among online shoppers in Australia in the 12 months to July 2025 [Graph], IAB Australia, July 14, 2025. [Online]. Available: /statistics/1283458/australia-online-shoppers-purchase-frequency/