In 2024, around **** million TikTok users in the United States made purchases on the platform. By 2027, this figure is expected to increase to approximately **** million.
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Various sources (Mass Market Retailers). (December 9, 2025). Number of TikTok social buyers in the United States in 2023 and 2024 with a forecast to 2027 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1416752/tiktok-shopping-buyers-us/
Various sources (Mass Market Retailers). "Number of TikTok social buyers in the United States in 2023 and 2024 with a forecast to 2027 (in millions)." Chart. December 9, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1416752/tiktok-shopping-buyers-us/
Various sources (Mass Market Retailers). (2025). Number of TikTok social buyers in the United States in 2023 and 2024 with a forecast to 2027 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1416752/tiktok-shopping-buyers-us/
Various sources (Mass Market Retailers). "Number of Tiktok Social Buyers in The United States in 2023 and 2024 with a Forecast to 2027 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Dec 2025, /statistics/1416752/tiktok-shopping-buyers-us/
Various sources (Mass Market Retailers), Number of TikTok social buyers in the United States in 2023 and 2024 with a forecast to 2027 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1416752/tiktok-shopping-buyers-us/ (last visited July 31, 2026)
Number of TikTok social buyers in the United States in 2023 and 2024 with a forecast to 2027 (in millions) [Graph], Various sources (Mass Market Retailers), December 9, 2025. [Online]. Available: /statistics/1416752/tiktok-shopping-buyers-us/
