Loyalty to a brand sponsoring a favorite team or athlete among average internet users and those who were fans of the National Football League (NFL) in Brazil as of June 2024
Characteristic
Share of respondents
NFL fans
77%
Average internet users*
32%
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As of June 2024, around 77 percent of National Football League (NFL) fans in Brazil reported loyalty to a brand sponsoring their favorite team or athlete. The average among all internet users participating in the survey stood at 32 percent.
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Grupo Meio & Mensagem. (February 9, 2025). Loyalty to a brand sponsoring a favorite team or athlete among average internet users and those who were fans of the National Football League (NFL) in Brazil as of June 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1556970/brand-loyalty-nfl-internet-fans-brazil/
Grupo Meio & Mensagem. "Loyalty to a brand sponsoring a favorite team or athlete among average internet users and those who were fans of the National Football League (NFL) in Brazil as of June 2024." Chart. February 9, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1556970/brand-loyalty-nfl-internet-fans-brazil/
Grupo Meio & Mensagem. (2025). Loyalty to a brand sponsoring a favorite team or athlete among average internet users and those who were fans of the National Football League (NFL) in Brazil as of June 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1556970/brand-loyalty-nfl-internet-fans-brazil/
Grupo Meio & Mensagem. "Loyalty to a Brand Sponsoring a Favorite Team or Athlete among Average Internet Users and Those Who Were Fans of The National Football League (Nfl) in Brazil as of June 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Feb 2025, /statistics/1556970/brand-loyalty-nfl-internet-fans-brazil/
Grupo Meio & Mensagem, Loyalty to a brand sponsoring a favorite team or athlete among average internet users and those who were fans of the National Football League (NFL) in Brazil as of June 2024 ÌÇÐÄÆƽâ°æ, /statistics/1556970/brand-loyalty-nfl-internet-fans-brazil/ (last visited July 30, 2026)
Loyalty to a brand sponsoring a favorite team or athlete among average internet users and those who were fans of the National Football League (NFL) in Brazil as of June 2024 [Graph], Grupo Meio & Mensagem, February 9, 2025. [Online]. Available: /statistics/1556970/brand-loyalty-nfl-internet-fans-brazil/
