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Budweiser was the company that has spent the most on Super Bowl advertising as of January 2021, doling out a total of million U.S. dollars on Super Bowl commercials since the first Super Bowl in 1967. Pepsi followed with a total spend of * million dollars, while Coca-Cola came in third with * million.

All three companies have long been Super Bowl fixtures, producing ads that have become firmly entrenched in American pop culture, such as Coca-Cola's 1980 "Hey Kid, Catch!", which went on to become the subject of caricatures on TV series and was parodied by Coca-Cola itself in 2009. Both Budweiser's parent company Anheuser-Busch and PepsiCo are among the NFL's largest sponsors, with Bud Light serving as the NFL's official beer, and Pepsi sponsoring the big game's halftime show since 2012.

Amid the impact of the COVID-19 pandemic, Budweiser, Pepsi, and Coca-Cola announced they would not air ads during Super Bowl LV in 2021, but were expected to make a return in 2022.