respondents were asked to choose two drivers / 26 country average
Method of interview
Online survey
Supplementary notes
* The survey was carried out among 28,400 respondents from 26 countries. Approximately 1,200 respondents from each country except from Hong Kong with 400, Finland and New Zealand with 600, and Singapore and the United Arab Emirates with 800.
Citation formats
Top consumer loyalty drives worldwide 2023, by age
If they had a choice of companies to buy from, most consumers interviewed in a 2023 global survey said they would choose a company that offered good products or services. Among respondents, ** percent of those aged 18 to 34 years, ** percent of those aged 35 to 54 years, and ** percent of those aged 55 years or older said so.
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Qualtrics. (April 30, 2024). Leading brand loyalty drivers among consumers worldwide in 3rd quarter 2023, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1479674/consumers-loyalty-to-brands-by-age-worldwide/
Qualtrics. "Leading brand loyalty drivers among consumers worldwide in 3rd quarter 2023, by age." Chart. April 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1479674/consumers-loyalty-to-brands-by-age-worldwide/
Qualtrics. (2024). Leading brand loyalty drivers among consumers worldwide in 3rd quarter 2023, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1479674/consumers-loyalty-to-brands-by-age-worldwide/
Qualtrics. "Leading Brand Loyalty Drivers among Consumers Worldwide in 3rd Quarter 2023, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2024, /statistics/1479674/consumers-loyalty-to-brands-by-age-worldwide/
Qualtrics, Leading brand loyalty drivers among consumers worldwide in 3rd quarter 2023, by age ÌÇÐÄÆƽâ°æ, /statistics/1479674/consumers-loyalty-to-brands-by-age-worldwide/ (last visited July 28, 2026)
Leading brand loyalty drivers among consumers worldwide in 3rd quarter 2023, by age [Graph], Qualtrics, April 30, 2024. [Online]. Available: /statistics/1479674/consumers-loyalty-to-brands-by-age-worldwide/
