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Share of adults who are member of at least one loyalty program in Europe as of March 2025, by country

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Sources

Release date

March 2025

Region

Europe

Survey time period

as of March 2025

Number of respondents

2,574 to 127,240*

Age group

18 years and older

Special properties

among consumers

Method of interview

Online panel

Supplementary notes

Count refers to the smallest and the largest overall sample sizes. Sample sizes per country are as follows:

  • Austria: (2,880 - 8,264);
  • Belgium: (7,749 - 17,775);
  • Bulgaria: (3,999 - 7,736);
  • Croatia: (2,656 - 5,208);
  • Czech Republic: (2,989 - 5,447);
  • Denmark: (5,291 - 15,244);
  • Finland: (3,189 - 7,359);
  • France: (18,696 - 37,689);
  • Germany: (23,532 - 32,985);
  • Great Britain: (58,071 - 127,24);
  • Greece: (7,540 - 16,838);
  • Hungary: (4,617 - 8,900);
  • Ireland: (2,995 - 8,720);
  • Italy: (18,956 - 40,009);
  • Netherlands: (6,176 - 16,871);
  • Norway: (2,666 - 6,753);
  • Poland: (7,236 - 20,558);
  • Portugal: (5,201 - 11,114);
  • Romania: (5,175 - 10,936);
  • Slovakia: (4,623 - 13,622);
  • Spain: (14,131 - 38,553);
  • Sweden: (4,869 - 13,555);
  • Switzerland: (2,574 - 6,546);
  • Turkey: (4,571 - 9,601)

The source does not provide a date of survey. The date provided is the release date.

Citation formats

Loyalty program membership rate in Europe 2025, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 14, 2025

Roughly **** out of 10 adults in Finland were members of at least one loyalty program in 2025. The country registered the highest membership rate among the ** surveyed European countries. Norway and Great Britain ranked second and third, with ** percent and ** percent of adults, respectively, being members of loyalty schemes in these countries.

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