Instagram was the most influential social media platform in the buying decisions of European Millennials, influencing ** percent of respondents, according to a 2024 survey.
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PwC. (December 18, 2024). Share of Millennials' purchasing decisions being influenced by social media in Europe in 2024, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1563216/social-media-influence-on-millennials-purchasing/
PwC. "Share of Millennials' purchasing decisions being influenced by social media in Europe in 2024, by platform." Chart. December 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1563216/social-media-influence-on-millennials-purchasing/
PwC. (2024). Share of Millennials' purchasing decisions being influenced by social media in Europe in 2024, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1563216/social-media-influence-on-millennials-purchasing/
PwC. "Share of Millennials' Purchasing Decisions Being Influenced by Social Media in Europe in 2024, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Dec 2024, /statistics/1563216/social-media-influence-on-millennials-purchasing/
PwC, Share of Millennials' purchasing decisions being influenced by social media in Europe in 2024, by platform ÌÇÐÄÆƽâ°æ, /statistics/1563216/social-media-influence-on-millennials-purchasing/ (last visited July 21, 2026)
Share of Millennials' purchasing decisions being influenced by social media in Europe in 2024, by platform [Graph], PwC, December 18, 2024. [Online]. Available: /statistics/1563216/social-media-influence-on-millennials-purchasing/
