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Leading reasons for unfollowing brands on social media in Australia in 2020

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Sources

Release date

August 2020

Region

Australia

Survey time period

June 2020

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Online survey conducted in June 2020 consisting of 27 questions. The sample group was made up of 43 percent male and 57 percent female respondents from across Australia.

Citation formats

Leading reasons for unfollowing brands on social media Australia 2020

Published by Thuy D., Mar 23, 2022
In an online survey conducted in June 2020 in Australia, ** percent of respondents indicated that in the last 12 months, they had unfollowed a brand on social media because they were no longer using the brand or had lost interest. In the same survey, ** percent of respondents indicated unfollowing brands due to too many posts, ads, or spam.
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