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Programmatic digital out-of-home (DOOH) advertising budget sources in Germany as of October 2023

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Sources

Release date

October 2023

Region

Germany

Survey time period

as of October 2023

Number of respondents

*1,200

Supplementary notes

* The survey was conducted among 1,200 advertisers and agencies from Australia, France, Germany, Spain, the United Kingdom, and the United States. A separate number for Germany was not provided.
The source does not provide information about when the survey was conducted. The date provided is the release date.

Citation formats

Programmatic DOOH advertising budget sources in Germany 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 12, 2024
During a 2023 survey of ad buyers from Germany, ** percent of respondents stated they had moved budget from other traditional channels to buy programmatic digital out-of-home ads; nine percent said they had added new budgets to programmatic DOOH.
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