In programatic advertising, bid shading is a mechanism that collects ad impression pricing information. This data is used to predict values of impressions and bid as close to their projected value as possible. According to estimates, bid shading accounted for *** to ** percent of total programmatic advertising spending worldwide, giving it a market value of *** to ** billion U.S. dollars.
Log in or register to access precise data.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Regional data
Leading markets
Players
Connected TV (CTV)
Digital out-of-home (DOOH)
Marketer insights
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
