Open programmatic advertising spending wasted due to invalid traffic (IVT) and advertising fraud on selected platforms worldwide in 2nd and 3rd quarter 2024
(in billion U.S. dollars)
Characteristic
Q2 2024
Q3 2024
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In the third quarter of 2024, *** billion U.S. dollars in open programmatic ad spend were loss due to ad fraud and invalid traffic on connected TV (CTV). Mobile apps recorded a loss of *** billion dollars.
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Pixalate. (December 17, 2024). Open programmatic advertising spending wasted due to invalid traffic (IVT) and advertising fraud on selected platforms worldwide in 2nd and 3rd quarter 2024 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1487848/ad-spend-ivt-ad-fraud-worldwide/
Pixalate. "Open programmatic advertising spending wasted due to invalid traffic (IVT) and advertising fraud on selected platforms worldwide in 2nd and 3rd quarter 2024 (in billion U.S. dollars)." Chart. December 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1487848/ad-spend-ivt-ad-fraud-worldwide/
Pixalate. (2024). Open programmatic advertising spending wasted due to invalid traffic (IVT) and advertising fraud on selected platforms worldwide in 2nd and 3rd quarter 2024 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1487848/ad-spend-ivt-ad-fraud-worldwide/
Pixalate. "Open Programmatic Advertising Spending Wasted Due to Invalid Traffic (Ivt) and Advertising Fraud on Selected Platforms Worldwide in 2nd and 3rd Quarter 2024 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Dec 2024, /statistics/1487848/ad-spend-ivt-ad-fraud-worldwide/
Pixalate, Open programmatic advertising spending wasted due to invalid traffic (IVT) and advertising fraud on selected platforms worldwide in 2nd and 3rd quarter 2024 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1487848/ad-spend-ivt-ad-fraud-worldwide/ (last visited July 26, 2026)
Open programmatic advertising spending wasted due to invalid traffic (IVT) and advertising fraud on selected platforms worldwide in 2nd and 3rd quarter 2024 (in billion U.S. dollars) [Graph], Pixalate, December 17, 2024. [Online]. Available: /statistics/1487848/ad-spend-ivt-ad-fraud-worldwide/
