In the first quarter of 2025, digital programmatic advertising spending in the category 'family and parenting' worldwide increased by ****percent compared to the values reported in the first quarter of 2024. This was the fastest-growing advertiser category in that period.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
PubMatic. (April 30, 2025). Change in programmatic advertising spending in 1st quarter 2025, by category [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/246277/change-programmatic-ad-spend-category-worldwide/
PubMatic. "Change in programmatic advertising spending in 1st quarter 2025, by category." Chart. April 30, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/246277/change-programmatic-ad-spend-category-worldwide/
PubMatic. (2025). Change in programmatic advertising spending in 1st quarter 2025, by category. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/246277/change-programmatic-ad-spend-category-worldwide/
PubMatic. "Change in Programmatic Advertising Spending in 1st Quarter 2025, by Category." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Apr 2025, /statistics/246277/change-programmatic-ad-spend-category-worldwide/
PubMatic, Change in programmatic advertising spending in 1st quarter 2025, by category ÌÇÐÄÆÆ½â°æ, /statistics/246277/change-programmatic-ad-spend-category-worldwide/ (last visited July 15, 2026)
Change in programmatic advertising spending in 1st quarter 2025, by category [Graph], PubMatic, April 30, 2025. [Online]. Available: /statistics/246277/change-programmatic-ad-spend-category-worldwide/