As of July 2023, almost ** percent of global marketers stated that X (formerly Twitter) was lacking effectiveness in terms of brand safety. Another ** percent of social media buyers expressed a similar concern in regards to innovation and creativity on the platform.
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MarketingCharts. (September 29, 2023). Business areas in which X's (formerly Twitter) lacks effectiveness according to marketers worldwide as of August 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1401737/marketing-areas-x-twitter-lacks-effectivity/
MarketingCharts. "Business areas in which X's (formerly Twitter) lacks effectiveness according to marketers worldwide as of August 2023." Chart. September 29, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1401737/marketing-areas-x-twitter-lacks-effectivity/
MarketingCharts. (2023). Business areas in which X's (formerly Twitter) lacks effectiveness according to marketers worldwide as of August 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1401737/marketing-areas-x-twitter-lacks-effectivity/
MarketingCharts. "Business Areas in Which X's (Formerly Twitter) Lacks Effectiveness According to Marketers Worldwide as of August 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Sep 2023, /statistics/1401737/marketing-areas-x-twitter-lacks-effectivity/
MarketingCharts, Business areas in which X's (formerly Twitter) lacks effectiveness according to marketers worldwide as of August 2023 ÌÇÐÄÆƽâ°æ, /statistics/1401737/marketing-areas-x-twitter-lacks-effectivity/ (last visited July 22, 2026)
Business areas in which X's (formerly Twitter) lacks effectiveness according to marketers worldwide as of August 2023 [Graph], MarketingCharts, September 29, 2023. [Online]. Available: /statistics/1401737/marketing-areas-x-twitter-lacks-effectivity/
