In a 2024 global study of destination marketing organizations (DMOs), display advertising ranked as the leading channel included in the paid media strategy of DMOs, as reported by ** percent of the sample. In contrast, less than **** of surveyed DMOs mentioned in-app advertising, and just **** percent included in-game advertising in their paid media strategy.
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Region 9 Regional Tourism Organization. (January 28, 2025). Leading channels included in the paid media strategy of destination marketing organizations (DMOs) worldwide as of 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1425242/digital-media-importance-dmos-worldwide/
Region 9 Regional Tourism Organization. "Leading channels included in the paid media strategy of destination marketing organizations (DMOs) worldwide as of 2024." Chart. January 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1425242/digital-media-importance-dmos-worldwide/
Region 9 Regional Tourism Organization. (2025). Leading channels included in the paid media strategy of destination marketing organizations (DMOs) worldwide as of 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1425242/digital-media-importance-dmos-worldwide/
Region 9 Regional Tourism Organization. "Leading Channels Included in The Paid Media Strategy of Destination Marketing Organizations (Dmos) Worldwide as of 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2025, /statistics/1425242/digital-media-importance-dmos-worldwide/
Region 9 Regional Tourism Organization, Leading channels included in the paid media strategy of destination marketing organizations (DMOs) worldwide as of 2024 ÌÇÐÄÆƽâ°æ, /statistics/1425242/digital-media-importance-dmos-worldwide/ (last visited July 24, 2026)
Leading channels included in the paid media strategy of destination marketing organizations (DMOs) worldwide as of 2024 [Graph], Region 9 Regional Tourism Organization, January 28, 2025. [Online]. Available: /statistics/1425242/digital-media-importance-dmos-worldwide/
