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Share of consumers engaging with shoppable ads in the U.S. and UK in 2023, by age

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Sources

Release date

May 2024

Region

United Kingdom, United States

Survey time period

July 2023

Number of respondents

2,051 respondents

Citation formats

Share of consumers engaging with shoppable ads in the U.S. and UK 2023, by age

Published by
F. Watty,
Mar 11, 2026

A survey conducted in 2023 in the United States and the United Kingdom among different age groups showed that almost ** percent of the users between 16 and 34 years old used shoppable content through searches, followed by around ** percent of those aged 35 to 54. The lower rates of usage of the ads are among the group aged over 55 years old, at less than ten percent in all the options mentioned in the survey. 

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Shoppable adsSocial commerce in the United StatesSocial commerceSocial commerce in Latin AmericaSocial commerce in Europe
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