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Share of individuals who shop online in the Netherlands from 2020 to 2025, by age

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Source

Release date

November 2025

Region

Netherlands

Survey time period

2020 to 2025

Number of respondents

5,000*

Age group

12 years and older

Special properties

households with at least one person aged 12 or older, excluding people living in institutions, facilities and homes.

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

According to the source, the survey question asked whether or not any goods or services were purchased online for private use in the last year.

*At least 5,000 respondents each year.

Citation formats

Share of individuals who bought online in the Netherlands 2020-2025, by age

Published by
F. Watty,
Apr 23, 2026

In 2025, roughly ** percent of people in the Netherlands bought goods on the internet for private use. Shopping online was very common among Dutch consumers aged 35 to 44 and was less common with the country's older generations.

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Topics

E-commerce in the NetherlandsE-commerce in the European UnionE-commerce in BelgiumOnline fashion in the NetherlandsOnline grocery shopping in the Netherlands
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