The figures are forecasts. It includes products and services ordered via social networks, regardless of the method of payment or fulfillment used. It excludes Twitch and YouTube, cash transactions, travel and event tickets, tips, subscriptions, payments such as bill pay, taxes or money transfers, food services and drinking place sales, gambling, and other vice goods sales.
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Social commerce sales change in the U.S. 2022-2028
Social commerce sales are estimated to grow by approximately **** percent in the United States in 2025. That same year, it was estimated that approximately *** percent of online retail sales in the U.S. originated from social commerce.
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eMarketer. (November 1, 2024). Social commerce sales growth in the United States from 2022 to 2028 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1574115/united-states-social-commerce-sales-change/
eMarketer. "Social commerce sales growth in the United States from 2022 to 2028." Chart. November 1, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1574115/united-states-social-commerce-sales-change/
eMarketer. (2024). Social commerce sales growth in the United States from 2022 to 2028. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1574115/united-states-social-commerce-sales-change/
eMarketer. "Social Commerce Sales Growth in The United States from 2022 to 2028." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Nov 2024, /statistics/1574115/united-states-social-commerce-sales-change/
eMarketer, Social commerce sales growth in the United States from 2022 to 2028 ÌÇÐÄÆÆ½â°æ, /statistics/1574115/united-states-social-commerce-sales-change/ (last visited July 29, 2026)
Social commerce sales growth in the United States from 2022 to 2028 [Graph], eMarketer, November 1, 2024. [Online]. Available: /statistics/1574115/united-states-social-commerce-sales-change/