According to a 2024 survey, around **** percent of shoppers in the United States have used or would be interested in using social commerce when buying luxury goods. Among different age groups, respondents aged 18 to 34 showed the highest interest in using social media for purchasing premium items, at roughly **** percent. Those aged 35 to 54 followed, at about ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
eMarketer. (August 22, 2024). Share of shoppers who use or would use social commerce when purchasing personal luxury goods in the United States in 2024, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1572359/social-commerce-luxury-goods-purchases-us/
eMarketer. "Share of shoppers who use or would use social commerce when purchasing personal luxury goods in the United States in 2024, by age." Chart. August 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1572359/social-commerce-luxury-goods-purchases-us/
eMarketer. (2024). Share of shoppers who use or would use social commerce when purchasing personal luxury goods in the United States in 2024, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1572359/social-commerce-luxury-goods-purchases-us/
eMarketer. "Share of Shoppers Who Use or Would Use Social Commerce When Purchasing Personal Luxury Goods in The United States in 2024, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Aug 2024, /statistics/1572359/social-commerce-luxury-goods-purchases-us/
eMarketer, Share of shoppers who use or would use social commerce when purchasing personal luxury goods in the United States in 2024, by age ÌÇÐÄÆƽâ°æ, /statistics/1572359/social-commerce-luxury-goods-purchases-us/ (last visited July 21, 2026)
Share of shoppers who use or would use social commerce when purchasing personal luxury goods in the United States in 2024, by age [Graph], eMarketer, August 22, 2024. [Online]. Available: /statistics/1572359/social-commerce-luxury-goods-purchases-us/
