According to a 2023 survey, merchandise was the top-selling product category among U.S. content creators on TikTok, YouTube, and Instagram. Digital products ranked second, garnering 12.8 percent of respondents, trailed closely by beauty and skincare at 11.2 percent.
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The Influencer Marketing Factory. (November 5, 2023). Main product categories sold by content creators in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1426507/main-products-sold-by-influencers-us/
The Influencer Marketing Factory. "Main product categories sold by content creators in the United States in 2023." Chart. November 5, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1426507/main-products-sold-by-influencers-us/
The Influencer Marketing Factory. (2023). Main product categories sold by content creators in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1426507/main-products-sold-by-influencers-us/
The Influencer Marketing Factory. "Main Product Categories Sold by Content Creators in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Nov 2023, /statistics/1426507/main-products-sold-by-influencers-us/
The Influencer Marketing Factory, Main product categories sold by content creators in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1426507/main-products-sold-by-influencers-us/ (last visited July 24, 2026)
Main product categories sold by content creators in the United States in 2023 [Graph], The Influencer Marketing Factory, November 5, 2023. [Online]. Available: /statistics/1426507/main-products-sold-by-influencers-us/
