Social media use among U.S. American consumers for holiday shopping has become more popular in recent years. In 2024, ** percent of Gen Z shoppers intended on buying a holiday gift directly on a social media platform.
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Deloitte. (October 10, 2024). Expected use of social media to purchase holiday gifts in the United States in 2024, by generational cohort [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1346049/usage-of-social-media-for-holiday-shopping-generation/
Deloitte. "Expected use of social media to purchase holiday gifts in the United States in 2024, by generational cohort." Chart. October 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1346049/usage-of-social-media-for-holiday-shopping-generation/
Deloitte. (2024). Expected use of social media to purchase holiday gifts in the United States in 2024, by generational cohort. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1346049/usage-of-social-media-for-holiday-shopping-generation/
Deloitte. "Expected Use of Social Media to Purchase Holiday Gifts in The United States in 2024, by Generational Cohort." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Oct 2024, /statistics/1346049/usage-of-social-media-for-holiday-shopping-generation/
Deloitte, Expected use of social media to purchase holiday gifts in the United States in 2024, by generational cohort ÌÇÐÄÆƽâ°æ, /statistics/1346049/usage-of-social-media-for-holiday-shopping-generation/ (last visited July 31, 2026)
Expected use of social media to purchase holiday gifts in the United States in 2024, by generational cohort [Graph], Deloitte, October 10, 2024. [Online]. Available: /statistics/1346049/usage-of-social-media-for-holiday-shopping-generation/
