* Social network users who have made at least one purchase via any social channel, including links and transactions on the platform itself, during the calendar year, including online, mobile and tablet purchases.
In 2024, it was estimated that the number of social commerce buyers in the United States grew by around *** percent compared to the previous year. As a result, the North American country had over million social commerce buyers in 2024, a figure set to keep rising in the coming years but at a gradually slower growth rate.
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eMarketer. (December 19, 2024). Change in the number of social commerce buyers in the United States from 2022 to 2028 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1251220/social-buyers-growth-rate-united-states/
eMarketer. "Change in the number of social commerce buyers in the United States from 2022 to 2028." Chart. December 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1251220/social-buyers-growth-rate-united-states/
eMarketer. (2024). Change in the number of social commerce buyers in the United States from 2022 to 2028. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1251220/social-buyers-growth-rate-united-states/
eMarketer. "Change in The Number of Social Commerce Buyers in The United States from 2022 to 2028." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Dec 2024, /statistics/1251220/social-buyers-growth-rate-united-states/
eMarketer, Change in the number of social commerce buyers in the United States from 2022 to 2028 ÌÇÐÄÆƽâ°æ, /statistics/1251220/social-buyers-growth-rate-united-states/ (last visited August 02, 2026)
Change in the number of social commerce buyers in the United States from 2022 to 2028 [Graph], eMarketer, December 19, 2024. [Online]. Available: /statistics/1251220/social-buyers-growth-rate-united-states/
