To the question: "Which category of products do you tend to purchase most frequently through social media?"
The sources does not provide the type of survey.
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Most purchased product categories on social media in the U.S. 2023
In 2023, the prevailing product category purchased on social media in the United States was apparel. As indicated by a survey, 25.6 percent of users reported this category as their primary choice for making purchases on social networks. Following closely were beauty products and home goods, with 19.4 percent and 13.5 percent of respondents favoring these respective categories.
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The Influencer Marketing Factory. (November 5, 2023). Most purchased product categories on social networks in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1426504/most-popular-product-categories-social-commerce-us/
The Influencer Marketing Factory. "Most purchased product categories on social networks in the United States in 2023." Chart. November 5, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1426504/most-popular-product-categories-social-commerce-us/
The Influencer Marketing Factory. (2023). Most purchased product categories on social networks in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1426504/most-popular-product-categories-social-commerce-us/
The Influencer Marketing Factory. "Most Purchased Product Categories on Social Networks in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Nov 2023, /statistics/1426504/most-popular-product-categories-social-commerce-us/
The Influencer Marketing Factory, Most purchased product categories on social networks in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1426504/most-popular-product-categories-social-commerce-us/ (last visited July 25, 2026)
Most purchased product categories on social networks in the United States in 2023 [Graph], The Influencer Marketing Factory, November 5, 2023. [Online]. Available: /statistics/1426504/most-popular-product-categories-social-commerce-us/
