According to a survey conducted in the United States in 2022, only two in ** men purchased something after seeing an influencer or a content creator post about it on social media. Influencers were more likely to impact women's purchasing decisions, as ** percent of women reported having bought a product after seeing online content or postings created by influencers.
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Izea. (November 18, 2022). Share of social media users who purchased a product after seeing it being promoted by an influencer in the United States as of March 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1364726/us-adults-purchasing-after-influencers-post-social-media-by-gender/
Izea. "Share of social media users who purchased a product after seeing it being promoted by an influencer in the United States as of March 2024, by gender." Chart. November 18, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1364726/us-adults-purchasing-after-influencers-post-social-media-by-gender/
Izea. (2022). Share of social media users who purchased a product after seeing it being promoted by an influencer in the United States as of March 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1364726/us-adults-purchasing-after-influencers-post-social-media-by-gender/
Izea. "Share of Social Media Users Who Purchased a Product after Seeing It Being Promoted by An Influencer in The United States as of March 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Nov 2022, /statistics/1364726/us-adults-purchasing-after-influencers-post-social-media-by-gender/
Izea, Share of social media users who purchased a product after seeing it being promoted by an influencer in the United States as of March 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1364726/us-adults-purchasing-after-influencers-post-social-media-by-gender/ (last visited August 03, 2026)
Share of social media users who purchased a product after seeing it being promoted by an influencer in the United States as of March 2024, by gender [Graph], Izea, November 18, 2022. [Online]. Available: /statistics/1364726/us-adults-purchasing-after-influencers-post-social-media-by-gender/
