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Share of marketers using Instagram Reels or TikTok for influencer marketing in the United States from 2022 to 2025

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Sources

Release date

October 2023

Region

United States

Survey time period

as of July 2023

Special properties

among companies with more than 100 employees; including paid and unpaid brand-influencer collaborations

Supplementary notes

Survey period, survey count, and survey type not specified at source. 

Citation formats

Marketers using Instagram Reels or TikTok for influencer marketing U.S. 2022-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 23, 2024

During a survey conducted among marketers in the United States and released in July 2023, **** percent of respondents said they were planning to use Instagram Reels for influencer marketing purposes in 2024, while ** percent said they planned to use TikTok.

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Statistics on " Social commerce in the United States "

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Overview

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Leading platforms

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Product categories

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Shopping behavior

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Advertising and marketing

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