This question was phrased by the source as follows: "Where do you regularly buy food and products for everyday use?" Those who selected "Online store / online retail" were considered for the stat.
Multiple answers were possible.
Citation formats
Share of regular online grocery shoppers in the U.S. 2026, by generation
In a survey conducted in the first quarter of 2026, over * Gen Z and Millennials in the United States reported shopping for groceries online on a monthly basis, compared to around ** percent of Gen X respondents.
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ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ. (May 13, 2026). Share of shoppers buying groceries regularly online in the United States in 2026, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1451003/online-grocery-shoppers-by-generation-united-states/
ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ. "Share of shoppers buying groceries regularly online in the United States in 2026, by generation." Chart. May 13, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1451003/online-grocery-shoppers-by-generation-united-states/
ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ. (2026). Share of shoppers buying groceries regularly online in the United States in 2026, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1451003/online-grocery-shoppers-by-generation-united-states/
ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ. "Share of Shoppers Buying Groceries Regularly Online in The United States in 2026, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 May 2026, /statistics/1451003/online-grocery-shoppers-by-generation-united-states/
ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ, Share of shoppers buying groceries regularly online in the United States in 2026, by generation ÌÇÐÄÆƽâ°æ, /statistics/1451003/online-grocery-shoppers-by-generation-united-states/ (last visited July 30, 2026)
Share of shoppers buying groceries regularly online in the United States in 2026, by generation [Graph], ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ, May 13, 2026. [Online]. Available: /statistics/1451003/online-grocery-shoppers-by-generation-united-states/
