In 2024, more than ** percent of Generation Z survey respondents in the United States declared having made an online purchase from a content creator. Two-thirds of Millennials also made an online purchase from creators, according to the survey.
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eMarketer. (September 9, 2024). Share of consumers making online and offline purchases from content creators in the United States in 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1563172/us-online-purchases-from-creators-by-generation/
eMarketer. "Share of consumers making online and offline purchases from content creators in the United States in 2024, by generation." Chart. September 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1563172/us-online-purchases-from-creators-by-generation/
eMarketer. (2024). Share of consumers making online and offline purchases from content creators in the United States in 2024, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1563172/us-online-purchases-from-creators-by-generation/
eMarketer. "Share of Consumers Making Online and Offline Purchases from Content Creators in The United States in 2024, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Sep 2024, /statistics/1563172/us-online-purchases-from-creators-by-generation/
eMarketer, Share of consumers making online and offline purchases from content creators in the United States in 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1563172/us-online-purchases-from-creators-by-generation/ (last visited July 25, 2026)
Share of consumers making online and offline purchases from content creators in the United States in 2024, by generation [Graph], eMarketer, September 9, 2024. [Online]. Available: /statistics/1563172/us-online-purchases-from-creators-by-generation/
