In 2023, over **** of consumers used tools based on generative AI for product or service recommendations worldwide. Millennials were the most familiar with this type of technology, as ** percent of them replaced traditional search engines with gen-AI tools.
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Capgemini. (January 11, 2024). Share of shoppers replacing traditional search engines with generative-AI tools for product and service recommendations in 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1380351/gen-ai-for-product-recommendations-by-generation/
Capgemini. "Share of shoppers replacing traditional search engines with generative-AI tools for product and service recommendations in 2023, by generation." Chart. January 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1380351/gen-ai-for-product-recommendations-by-generation/
Capgemini. (2024). Share of shoppers replacing traditional search engines with generative-AI tools for product and service recommendations in 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1380351/gen-ai-for-product-recommendations-by-generation/
Capgemini. "Share of Shoppers Replacing Traditional Search Engines with Generative-ai Tools for Product and Service Recommendations in 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jan 2024, /statistics/1380351/gen-ai-for-product-recommendations-by-generation/
Capgemini, Share of shoppers replacing traditional search engines with generative-AI tools for product and service recommendations in 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1380351/gen-ai-for-product-recommendations-by-generation/ (last visited July 22, 2026)
Share of shoppers replacing traditional search engines with generative-AI tools for product and service recommendations in 2023, by generation [Graph], Capgemini, January 11, 2024. [Online]. Available: /statistics/1380351/gen-ai-for-product-recommendations-by-generation/
